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Paradigm Shift: The Rise of Women’s Earning Power

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Rise of Women's Earning Power: Female Breadwinners

This infographic is available as a poster.

Paradigm Shift: The Rise of Women’s Earning Power

In 2019, women owned almost 33% of global wealth.

Looking at North America alone, women control $35 trillion in assets. These assets are set to grow by a 6.9% compound annual growth rate (CAGR) until 2023, after COVID-19 effects are accounted for. Notably, the acceleration of female breadwinners is amplifying this trend.

The above infographic from New York Life Investments examines four archetypes of female breadwinners, highlighting their household dynamic and financial priorities as the wealth landscape continues to shift.

A Room of One’s Own

Today, one segment of women makes up nearly 25% of households with over $250K of investable assets: female married breadwinners.

They remain a blind spot across the wealth management profession, but provide a vital opportunity for wealth management professionals.

From a high-level perspective, these primary earners describe themselves as independent and hard working, according to a study by RTi Research. While 75% work with an advisor, only 41% feel knowledgeable about their finances. At the same time, 82% of the primary earners are college graduates, while advancing their financial education remains a priority.

Below is a deep dive on the spectrum of female married breadwinner households, outlining their key mindsets, behaviors, and outlooks.

The Four Archetypes

Female breadwinner households can be broken down into four broad archetypes.

1. We’re In This Together

Accounting for 39% of respondent households, this archetype reflects a collaborative dynamic where both partners appreciate each other and are aligned on future financial objectives.

Household Dynamic

  1. Works as a team with their partner
  2. Partners are proud and appreciative of one other
  3. Typically have a positive outlook

Defining Opinions and Behaviors

  • My spouse supports me: 80%
  • My spouse appreciates my hard work: 74%
  • We are aligned on future financial goals: 66%
  • We live in a “normal” household: 59%

2. I Got It

This archetype comprised 25% of respondents. Typically, the primary earner illustrated pride and enjoyment in this role. At the same time, they felt supported by their partners.

Household Dynamic

  1. Comfortable and experienced in this position
  2. Spouse is supportive and comfortable with a secondary role

Defining Opinions and Behaviors

  • Primary earner role is a source of pride: 43%
  • Primary earner role is fulfilling: 41%
  • As the primary earner I am in control: 33%
  • Always been the primary earner: 61%

3. A Little Help Please

With 26% of respondents, this archetype was an outlier, mainly as they did not feel a positive impact from being a breadwinner. These women carry a larger burden on their shoulders and would prefer if their partner would take on more household tasks.

Household Dynamic

  1. Feel that everything relies on them, want their partner to contribute more
  2. Would even prefer if roles were reversed

Defining Opinions and Behavior

  • Everything depends on me: 42%
  • Want spouse to take on more responsibilities: 29%
  • Negative impact as primary breadwinner: 97%
  • Prefer if spouse was the primary earner: 59%

4. I’ve Got It From Here

This final archetype accounted for 33% of households. These were characterized by the women taking on a primary earner role later in life, while feeling proud in the role as the highest earner.

Household Dynamic

  1. Typically new to primary earner role
  2. Feels supported by their spouse, and long-term financial goals are aligned
  3. Appreciates the hard work partner has done in the past

Defining Opinions and Behaviors

  • My spouse supports me: 59%
  • My spouse appreciates my hard work: 51%
  • Became primary earner later in life: 100%
  • Feels strong: 52%

Getting a better sense of these archetypes can help advisors personalize their approaches—and harness a clearer appreciation of their clients financial goals.

On the Horizon

Of course, female married breadwinners have a diverse range of financial goals. These investment goals and objectives typically vary across different life stages, but they also share many similarities.

For primary earners 60 and over, the most important investment goals were a comfortable lifestyle and protecting their future. On the other hand, breadwinners between the ages of 40-59 were most concerned with saving for retirement. Finally, the key investment goals of those aged 25-39 also surrounded a comfortable lifestyle, saving for children’s education, and saving for retirement.

As women amass greater wealth at faster speeds, understanding how to manage it well becomes increasingly crucial.

A New Wealth Frontier

It comes as no surprise that the primary female earners who work with advisors have better views on their finances.

As a result, opportunity knocks. Half of female breadwinners see their financial advisor as a business partner, and 33% see them as a necessity. At the same time, 66% of female primary earners want an advisor that will make them the most money.

As this powerful economic force continues to accelerate, it could create a watershed decade ahead for both women’s wealth and the wealth management field.

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Infographics

The Top 6 Infrastructure Investment Opportunities

Based on funding from the Infrastructure Investment and Jobs Act, this graphic explores the top 6 infrastructure investment opportunities.

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Infrastructure Investment

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The Top 6 Infrastructure Investment Opportunities

The U.S. government is putting a focus on infrastructure investment. For years, the country’s infrastructure—critical structures and facilities like roads, power supplies, and internet access—has been in poor condition.

Now, the government is pledging billions of dollars in funding. In this graphic from New York Life Investments, we explore how this public commitment translates into six potential infrastructure investment opportunities.

Breaking Down the Infrastructure Investment and Jobs Act

The Infrastructure Investment and Jobs Act was signed into law in November 2021. It includes nearly $550 billion in new investments.

CategoryInvestment Amount
Transportation$283.8B
Broadband$65.0B
Energy & Power$65.0B
Water$63.3B
Climate & Cybersecurity Resiliency$47.2B
Environmental Remediation$21.0B

Based on these commitments, here are the six categories that present potential infrastructure investment opportunities.

1. Transportation

52.0% of new government funding

Because infrastructure has been underfunded for some time, transportation systems are in a state of disrepair.

  • 43% of roads are in poor or mediocre condition
  • 231,000 of the country’s 617,000 bridges are in need of repair or preservation work

New government funding will enable the expansion and repair of transportation infrastructure.

The infrastructure investment opportunity: Funding could increase revenue and provide stable long-term contracts to engineering, materials, and construction companies.

2. Broadband

11.9% of new government funding

Millions of Americans don’t have access to broadband (high speed) internet, and the number of people who don’t use it is even higher due to affordability issues.

  • People without access: 14.5 million
  • People who don’t use broadband: 120.4 million

New government funding will increase access and help reduce prices.

The infrastructure investment opportunity: Funding could boost the customer base and revenue of internet service providers.

3. Energy & Power

11.9% of new government funding

The U.S. has set a goal to have net zero emissions by 2050, yet the country gets most of its energy with fossil fuels.

SourcePercent of U.S. Energy Consumption in 2020
Petroleum34.7%
Natural Gas 34.0%
Renewables12.5%
Coal9.9%
Nuclear8.9%

New government funding will help build electric power transmission lines and facilitate clean energy technology.

The infrastructure investment opportunity: Funding could boost the revenue of utility, manufacturing, and renewable energy companies.

4. Water

11.6% of new government funding

U.S. water infrastructure is aging, with 14-18% of potable water lost through leaks. The annual costs of wasting this treated water is projected to increase from $7.6 billion in 2019 to $16.7 billion in 2039.

New government funding will modernize water infrastructure, invest in water storage and recycling, and remove lead pipes.

The infrastructure investment opportunity: Funding could boost the revenue of engineering firms and companies that build, install, and repair water pipes.

5. Climate & Cybersecurity Resiliency

8.7% of new government funding

Climate disasters and cyber attacks are leading to increased costs & destruction of infrastructure. In 2020, there were 22 U.S. climate disasters that each cost over $1 billion in damage—with a total cost of $100 billion.

Type of DisasterCost in 2020
Tropical Cyclone$57.5B
Severe Storm$35.5B
Wildfire$17.3B
Drought$4.7B

New government funding will invest in protection against cyber attacks, floods, droughts, and other climate disasters.

The infrastructure investment opportunity: Funding could boost the revenue of companies involved in cybersecurity, weatherization, environmental consultation, and construction.

6. Environmental Remediation

3.9% of new government funding

Contaminated sites are causing environmental harm or hindering land reuse, and there are more than 450,000 of them across the country. New government funding will clean up contaminated land, reclaim abandoned land mines, and plug orphaned oil and gas wells.

The infrastructure investment opportunity: Funding could boost the revenue and long-term contracts of environmental remediation companies.

Public Funding, Private Infrastructure Investment Opportunities

A boost in government funding is likely to create increased activity in private infrastructure-related areas:

  • Engineering
  • Construction
  • Materials
  • Internet Service Providers
  • Clean Energy Tech
  • Pipe Installation
  • Cybersecurity
  • Environmental Consultation

By paying attention to where the money is going, investors can consider a variety of categories that provide critical services—and capitalize on upcoming trends.

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Infographics

What Retirement Barriers do Americans Face Today?

Retirement barriers are making it difficult for people to feel good about their future. See how advisors can help in this infographic.

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What Retirement Barriers do Americans Face Today?

Today’s definition of retirement is much different than before.

It’s no longer a postscript to career, but instead a time to enjoy freedom. This could be the freedom to learn new hobbies, the freedom to travel, or the freedom to start an online business. Unfortunately, this freedom is proving to be difficult to achieve for most.

In this infographic from New York Life Investments, we discuss the retirement gap—what it is, why it exists, and how advisors can help reduce it.

What is the Retirement Gap?

New York Life Investments partnered with AARP to survey over 3,000 Americans about their retirement plans. They uncovered that across all ages, there was a gap between i) people’s perceived importance of retirement planning, and ii) their actual preparedness.

Age groupPerceived importance of preparing for retirementActual preparedness
20s77%45%
30s87%41%
40s87%40%
50s92%47%
60s93%58%
70-7484%70%

Based on a survey of 3,025 Americans aged 20-74.

These results suggest that the status quo around retirement planning isn’t working for most people. This is further supported by other survey findings. For example, 65% of respondents said they didn’t feel optimistic about retirement.

What Barriers do Americans Face?

The survey determined that Americans are struggling to overcome five retirement barriers. Let’s hear from survey respondents to learn more about them.

#1: Managing multiple priorities

Juggling between retirement savings and more immediate needs such as childcare can lead to emotional overwhelm.

”It’s difficult to put substantial money in a 401 or IRA while also paying off debt at the same time.”
– Alex B. (20s)

#2: Figuring out how much is enough

Uncertainty about how much savings is needed causes many people to avoid retirement planning altogether. The problem can simply feel too large to tackle.

”Retirement and aging are not things I look forward to, mainly because of the lack of preparation and fear of the unknown.”– Janet F. (50s)

#3: The complexity of resources

Many Americans find retirement resources are too difficult to understand. This issue is related to a lack of financial literacy, which happens to be a growing problem in the United States.

”They don’t break it down into where you can understand it.”– Amy E. (40s)

#4: Lack of representation in the marketplace

People feel that available resources are not speaking to them, or are not relevant to their life circumstances. This type of “alienation” can discourage people from seeking professional advice.

”I don’t see people who are anything like me. I see representations of upper management people…and I know that won’t be my reality.– Penni B. (60s)

#5: Don’t know who to trust

People feel that the financial industry does not have their best interests in mind. They often seek information from sources who seem more like “them.”

”I avoid professionals because I hear so many stories of financial planners who cheated people in their investments. I believe in some of the people I follow on YouTube more.”– Dino M. (50s)

Bridging the Gap

Altogether, these barriers highlight a disconnect between who the market is targeting, and who is most in need of help. Financially advisors have the power to bridge this gap by doing two things.

The first is to view investors as “customers for life”. Large firms often push advisors to work with clients who have a greater level of assets—typically those in their 40s or older. This could create a major challenge for younger generations who hope to one day retire.

For example, survey data shows that people’s expected retirement age increases as they grow older. This suggests that young adults are struggling to develop the right financial plan for their needs.

Age of respondentExpected retirement age
20s55.7
30s60.7
40s64.6
50s64.9
60s67.8

Based on a survey of 3,025 Americans aged 20-74.

By viewing investors as “customers for life”, advisors have the opportunity to steer people onto the right path at an earlier age. This can help them create positive impact in their communities, as well as grow their business through word-of-mouth marketing.

The second thing advisors can do is reach out to underserved communities. Data shows that Black and Hispanic Americans are less likely to have retirement savings, while those that do feel much less confident.

EthnicityHave retirement savingsPerceive retirement savings as being on track
White80%42%
Black63%23%
Hispanic58%22%
Asian85%47%

Source: Statista (2021)

Up to this point we’ve focused on the financial aspect of retirement, but what about health & wellness?

Redefining Retirement: Health, Wealth, and Self

The rising importance of personal health has been a major phenomenon of the COVID-19 pandemic. According to McKinsey, 48% of Americans increased their prioritization of wellness compared to 2-3 years ago.

This shift in thinking must also be reflected by retirement plans. One way to do this is to integrate health & wellness considerations alongside wealth.

For example, poor physical health can significantly drive up the costs of retirement. In fact, the average American aged 65-84 already spends nearly $17,000 per year on healthcare.

Mental health, on the other hand, can be severely affected by money-related stress. Symptoms include a loss of sleep, high blood pressure, and a negative impact on personal relationships.

Perhaps most interesting is that the relationship between health and wealth goes both ways. In other words, wealth can be a driver of better emotional and physical health. The following table shows how individuals with greater income felt better about their wellbeing.

Income levelConsider themselves to be emotionally healthyPhysically healthy
Under $40K50%47%
$40K - $75K63%56%
$75K - $100K68%63%
Over $100K73%68%

Based on a survey of 3,025 Americans aged 20-74.

To develop a more holistic retirement plan for their clients, advisors must transform from financially focused representatives to holistic life coaches.

Barriers are Meant to be Broken

With the concept of retirement, many Americans feel like they are on the outside looking in. They suffer from a lack of representation, a mistrust for the financial industry, and have few resources that are catered to them.

What’s needed is a democratization of retirement planning.

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