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Visualizing the Attributes of the Best Financial Advisors

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best financial advisors infographic

Best Financial Advisors

This infographic is available as a poster.

Visualizing the Attributes of the Best Financial Advisors

What sets the best financial advisors apart?

New research from Founder and President of SHOOK Research R.J. Shook, renowned performance coach Dr. Kevin Elko, and NYL Investments examined the core attributes of those at the top:

  • Intrinsic Motivation: Creating purposeful work.
  • Boldness: Committed to a clear vision.
  • Resiliency: Being prepared for setbacks.
  • Connections: Building lasting relationships.
  • Goal-Setting: Documenting, articulating, and accomplishing goals.

Going one step further, they showed how a random selection of financial advisors compared to the top advisors. Across an ongoing assessment of roughly 400 advisors, this infographic from NYL Investments looks at where they align the most with top advisors, and where they fall short.

The Strongest Alignment

Here are the areas where surveyed advisors aligned the closest to the best financial advisors.

Connections

More than any other attribute, financial advisors were most aligned on the connections attribute. For instance, of the 400 respondents, 78% say that they take note of important events in their clients’ life. Expressing interest in them is an important part of the success of their business.

When it comes to the human interaction side of their job, 76% said that connecting with clients and colleagues is vital for their business.

Do you enjoy the human interaction side of this job?% of financial advisors
I enjoy intentionally connecting with clients and colleagues. It's key to my business.76%
I enjoy talking to a client, yet I find myself putting it off.21%
I find myself hiding behind my emails.2%
My time is better spent otherwise—studying the markets, etc.1%

An even higher number (81%) said that clients can call them anytime if they need help with issues outside of financial wellness, while 86% said that helping colleagues serves as a key opportunity to grow.

Intrinsic Motivation

Like the best financial advisors, the vast majority of advisors believe that luck is where preparation meets opportunity. By contrast, just 8% believe luck will fall in their lap if they work hard enough.

Additionally, most financial advisors stick to their guns. Almost 80% said that while they may find themselves on the same path as others, they won’t hesitate to create a new one that follows their goals and values.

Do you find that you often follow the path as set by others as opposed to creating your own path?% of financial advisors
I sometimes find myself on the same path as others, yet if it's not aligned with my values or goals, I don’t hesitate creating my own path.79%
Once in a while, I will create my own path, yet I find myself jumping back to the path others are on out of comfort.10%
I seem to follow others more than anything, yet I'm not afraid to create my own path and stay the course.10%
Creating my own path is so risky. I’m most comfortable following others.1%

This suggests that many advisors are often motivated from within as opposed to extrinsic, external factors.

Resiliency

Finally, 77% of financial advisors say they enjoy taking on new challenges as it makes them feel more valued and accomplished. Feeling a sense of value extends to their clients, with 78% saying they make a positive impact on their clients’ lives.

Do you feel what you do makes your clients' life better?% of financial advisors
What I do creates a positive difference in the lives of my clients. They often express so.78%
I believe my work makes a difference in my clients' life, yet I don't know to what extent.20%
I'm sure what I do makes some impact, but I can't imagine it's a whole lot.1%
I don't think my work makes a clients' life better.1%

The Biggest Gaps from the Best Financial Advisors

Where do surveyed advisors show the biggest differences from the best financial advisors?

Goal-Setting

Across all attributes, advisors had the most room for growth in the goal-setting attribute. What the researchers found was that just one in three advisors stick to their daily activity goals. At the same time, under 30% reread their goals after writing them down.

Do you write out daily activity goals before the day starts and stick to them?% of financial advisors
I create a couple of to-do's and try to accomplish those.43%
I create daily goals and stick to them for the most part.34%
My days are busy from the moment I open my eyes. I go with the flow.12%
I create daily goals that align with my 90 day goals and stick to them.11%

Here is how advisors connect goals to success, another key area with room for growth:

Do you believe a big part of your success is your focus on goals?% of financial advisors
When I make my goals a priority, I reap the rewards. I just wish I could focus more on them.48%
Focusing on goals eliminates my distractions and increases my success.40%
I don’t take the time to gauge my success. I don't know how goals impact any part of my success.11%
Goals are a waste of time. I, nor others, look at them anyways.1%

Nearly 50% feel they do not focus on their goals enough.

This is important to note, because research has shown that goal-setting has been linked to higher-performance, confidence, and autonomy.

The Power of Goal-Setting

Top advisors are driven by purpose and passion. But often, this can be challenging in the face of burnout. Here are key questions to help guide actions on a daily basis:

  • What did I do today that I liked? In one study, participants completed over 50% more exercise repetitions on activities they enjoyed versus ones that were seen as more effective.
  • What would I have done differently? Research shows that adversity and setbacks were important factors in performance development among Olympic gold medalists.

Creating a feedback loop helps with not only building momentum, but refining your results.

Learning from the Best Financial Advisors

Since the pandemic began, the value of financial advice has increased 52%.

Yet often, what distinguishes the very best advisors is their mindset. Harnessing the above core attributes can help improve the odds of success. To help create greater impact, advisors can take lessons from the best financial advisors and apply them to their own practice.

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Infographics

The 20 Most Common Investment Mistakes, in One Chart

Here are the top investment mistakes to avoid, from emotionally driven investing to paying too much in fees.

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The 20 Most Common Investment Mistakes

No one is immune to errors, including the best investors in the world.

Fortunately, investment mistakes can provide valuable lessons over time, providing investors an opportunity to gain insights on investing—and build more resilient portfolios.

This graphic shows the top 20 mistakes to watch out for, according to the CFA Institute.

20 Investment Mistakes to Avoid

From emotionally driven investment decisions to paying too much on fees, here are some mistakes that investors commonly make:

Top 20 MistakesDescription
1. Expecting Too Much
Having reasonable return expectations helps investors keep a long-term view without reacting emotionally.

2. No Investment Goals
Often investors focus on short-term returns or the latest investment craze instead of their long-term investment goals.

3. Not DiversifyingDiversifying prevents a single stock from drastically impacting the value of your portfolio.

4. Focusing on the Short TermIt’s easy to focus on the short term, but this can make investors second-guess their original strategy and make careless decisions.

5. Buying High and Selling LowInvestor behavior during market swings often hinders overall performance.

6. Trading Too MuchOne study shows that the most active traders underperformed the U.S. stock market by 6.5% on average annually.
Source: The Journal of Finance

7. Paying Too Much in FeesFees can meaningfully impact your overall investment performance, especially over the long run.

8. Focusing Too Much on TaxesWhile tax-loss harvesting can boost returns, making a decision solely based on its tax consequences may not always be merited.

9. Not Reviewing Investments RegularlyReview your portfolio quarterly or annually to make sure you’re staying on track or if your portfolio is in need of rebalancing.

10. Misunderstanding RiskToo much risk can take you out of your comfort zone, but too little risk may result in lower returns that do not reach your financial goals. Recognize the right balance for your personal situation.

11. Not Knowing Your PerformanceOften, investors don’t actually know the performance of their investments. Review your returns to track if you are meeting your investment goals factoring in fees and inflation.

12. Reacting to the MediaNegative news in the short-term can trigger fear, but remember to focus on the long run.

13. Forgetting About InflationHistorically, inflation has averaged 4% annually.

Value of $100 at 4% Annual Inflation
After 1 Year: $96
After 20 Years: $44

14. Trying to Time the MarketMarket timing is extremely hard. Staying in the market can generate much higher returns versus trying to time
the market perfectly.

15. Not Doing Due DiligenceCheck the credentials of your advisor through sites like BrokerCheck, which shows their employment history and complaints.

16. Working With the Wrong AdvisorTaking the time to find the right advisor is worth it. Vet your advisor carefully to ensure your goals are aligned.

17. Investing With EmotionsAlthough it can be challenging, remember to stay rational during market fluctuations.

18. Chasing YieldHigh-yielding investments often carry the highest risk. Carefully assess your risk profile before investing in these types of assets.

19. Neglecting to StartConsider two people investing $200 monthly assuming a 7% annual rate of return until the age of 65. If one person started at age 25, their end portfolio would be $520K, but if the other started at 35 it would total about $245K.

20. Not Controlling What You CanWhile no one can predict the market, investors can control small contributions over time, which can have powerful outcomes.

For instance, not properly diversifying can expose you to higher risk. Holding one concentrated position can drastically impact the value of your portfolio when prices fluctuate.

In fact, one study shows that the optimal diversification for a large-cap portfolio is holding 15 stocks. In this way, it helps capture the highest possible return relative to risk. When it came to a small-cap portfolio, the number of stocks rose to 26 for optimal risk reduction.

It’s worth noting that one size does not fit all, and seeking financial advice can help you find the right balance based on your financial goals.

Another common mistake is trading too much. Since each trade can rake up fees, this can impact your overall portfolio performance. A separate study showed that the most active traders saw the worst returns, underperforming the U.S. stock market by 6.5% on average annually.

Finally, it’s important to carefully monitor your investments regularly as market conditions change, factoring in fees and inflation. This will let you know if your investments are on track, or if you need to adjust based on changing personal circumstances or other factors.

Controlling What You Can

To help avoid these mistakes, investors can remember to stay rational and focus on their long-term goals. Building a solid portfolio often involves assessing the following factors:

  • Financial goals
  • Current income
  • Spending habits
  • Market environment
  • Expected returns

With these factors in mind, investors can avoid focusing on short-term market swings, and control what they can. Making small investments over the long run can have powerful effects, with the potential to accumulate significant wealth simply by investing consistently over time.

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Infographics

Visual Guide: The Three Types of Economic Indicators

From GDP to interest rates, this infographic shows key economic indicators for navigating the massive U.S. economy.

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A Visual Guide to Economic Indicators

Economic indicators provide insight on the state of financial markets.

Each type of indicator offers data and economic measurements, helping us better understand their relationship to the business cycle. As investors navigate the market environment, it’s important to differentiate between the three main types of indicators:

  • Leading
  • Coincident
  • Lagging

The above infographic from New York Life Investments shows a road map of indicators and what they can tell us about the economy.

What’s Ahead: Leading Indicators

Leading indicators present economic data that point to the future direction of the economy like a sign up ahead. Here are three examples.

1. Consumer Confidence Index

This key measure indicates consumer spending and saving plans. When the index is above 100, consumers may spend more over the next year. In December, the index jumped to 108 up from 101 in November. This was in part due to lower inflation expectations and improving job prospects.

In the December survey, 48% indicated that the job market remained strong, highlighting the strength of employment opportunities and likely influencing sentiment towards spending in the future.

2. ISM Purchasing Managers Index

The ISM Purchasing Managers Index indicates expectations of new orders, costs, employment, and U.S. economic activity in the manufacturing sector. The following table shows how the index is broken down based on select measures:

IndexNov 2022
Oct 2022Percentage
Point Change
Direction
Trend (Months)
Manufacturing PMI49.050.2-1.2Contracting1
New Orders47.249.2-2.0Contracting3
Employment48.450.0-1.6Contracting1
Prices43.046.6-3.6Decreasing2
Imports46.650.8-4.2Contracting1
Manufacturing SectorContracting1

For instance, in November the index fell into its first month of contraction since May 2020. Falling new orders signal that demand has weakened while contracting employment figures indicate lower output across the sector.

3. S&P 500 Index

The S&P 500 Index indicates the economy’s direction since forward-looking performance is factored into prices. In this way, the S&P 500 Index can represent investor confidence as the index often serves as a proxy for U.S. equity markets. In 2022, returns for the index are roughly -20% year-to-date.

Current Conditions: Coincident Indicators

Coincident indicators reflect the current state of the economy, showing whether it is in a state of growth or contraction.

1. GDP

GDP indicates overall economic performance. Typically it serves as the most comprehensive gauge of the economy since it tracks output across all sectors. In the third quarter of 2022, real U.S. GDP increased 2.9% on an annual basis. That compares to 2.7% for the same period in 2021.

2. Personal Income

Rising incomes indicate a healthier economy and falling incomes signal slower growth. Personal income grew at record levels in 2021 to 7.4% annually amid a rapid economic expansion.

This year, U.S. personal income has grown at a slower pace, at 2.7% on an annual basis as of the third quarter.

3. Industrial Production Index

Strongly correlated to GDP, the industrial production index indicates manufacturing, utilities, and mining output. Below, we show trends in industrial production and how they correspond with GDP and personal income indicators.

DateU.S. GDPPersonal
Income
Industrial
Production
2022*7.3%2.7%4.7%
202110.7%7.4%4.9%
2020-1.5%6.7%-7.0%
20194.1%5.1%-0.7%
20185.4%5.0%3.2%
20174.2%4.6%1.4%
20162.7%2.6%-2.0%
20153.7%4.7%-1.4%
20144.2%5.5%3.0%
20133.6%1.3%2.0%
20124.2%5.1%3.0%
20113.7%5.9%3.2%
20103.9%4.3%5.5%
2009-2.0%-3.2%-11.4%
20082.0%3.8%-3.5%
20074.8%5.6%2.5%
20066.0%7.5%2.3%
20056.7%5.6%3.3%

*As of Q3 2022.

As the above table shows, factory production collapsed following the 2008 financial crisis, a key indicator for the depth of an economic downturn. Meanwhile, personal income sank over -3% while GDP fell -2%.

Despite economic uncertainty in 2022, industrial production remains positive, at a 4.7% growth rate, albeit somewhat slower than 2021 levels.

Rearview Mirror: Lagging Indicators

Like checking your back mirror, lagging indicators take place after a key economic event, often confirming what has taken place in the economy. Here are three key examples.

1. Interest Rates

Often, interest rates respond to changes in inflation. When rates rise it can slow economic growth and discourage borrowing. Rising interest rates typically signal a strong economy and are used to tame inflation. On the other hand, low interest rates promote economic growth.

Following years of record-low interest rates, the Federal Funds rate increased at the fastest rate in decades over 2022, jumping from 0.25% in March to 4.25% in December as inflation accelerated.

2. Consumer Price Index

This inflation measure can indicate cash flow for households. Inflation is often the result of rising input costs and increasing money supply across the economy.

Sometimes, inflation can reach a peak after an expansion has ended as rising demand in an economy has pushed up prices. In November, U.S. inflation reached 7.1% annually amid supply chain disruptions and price pressures across food prices, medical prices, and housing costs.

YearInflation Rate Annual Change
2022*7.1%2.4%
20214.7%3.5%
20201.2%-0.6%
20191.8%-0.6%
20182.4%0.3%
20172.1%0.9%
20161.3%1.1%
20150.1%-1.5%
20141.6%0.2%
20131.5%-0.6%
20122.1%-1.1%
20113.2%1.5%
20101.6%2.0%
2009-0.4%-4.2%
20083.8%1.0%
20072.9%-0.4%
20063.2%-0.2%
20053.4%0.7%

*As of November 2022.

3. Unemployment Rate

The unemployment rate has many spillover effects, impacting consumer spending and in turn retail sales and GDP. Historically, unemployment falls slowly after an economic recovery which is why it’s considered a lagging indicator. When the unemployment rate rises it confirms lagging economic performance.

Overall, 2022 has been characterized by a strong job market, with unemployment levels below historical averages, at 3.7% as of October.

On the Road

To get a more comprehensive picture of the economy, combining a number of indicators is more effective than isolating a few variables. With these tools, investors can gain more perspective on the cyclical nature of the business cycle while keeping a long-term perspective in mind on the road ahead.

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