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Visualizing 30 Years of Investor Sentiment

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Visualizing 30 Years of Investor Sentiment

Chart: 30 Years of Investor Sentiment

Visualizing Investor Sentiment Over 30 Years

Sometimes investor sentiment garners attention because it provides a glimpse at how investors might behave. In this way, sentiment would influence their investment behavior, and in turn the wider stock market.

To be sure, the link between sentiment and the stock market is not linear. In fact, many consider extreme sentiment readings as a contrarian indicator. If sentiment swings sharply in one direction, some investors may consider this a signal to do the reverse.

This graphic shows 30 years of investor sentiment, based on data from the American Association of Individual Investors (AAII).

How is Investor Sentiment Measured?

The AAII survey shows bullish sentiment, indicated by the percentage of investors who think the stock market will be higher in six months. We charted the eight-week moving average for bullish sentiment to smooth out fluctuations and show broader trends.

When Investor Optimism Ran High

When has sentiment peaked over historical market cycles?

The highest bullish readings took place during 2004 and 2000 surrounding the Dotcom bubble. In January 2004, the bullish eight-week moving average hit records amid a U.S. economic rebound, spurred by low interest rates after stocks had tumbled for over two years.

Prior to this, at the height of the bubble in early 2000, investor optimism accelerated. This came after the Nasdaq posted 86% returns in 1999, as tech stocks soared. In 1999, 13 stocks in the index saw at least 1,000% returns. The tech-heavy Nasdaq index later hit a high in March 2000 before bursting, not fully recovering until 2015.

Investor sentiment later hit highs in January 2011, following surging stock market performance as the S&P 500 fully recovered losses from the 2008 crash in late 2010. This rebound would become the longest bull market in history.

More recently, bullish sentiment jumped in April 2021 as the Federal Reserve signaled that interest rates would stay near rock bottom. In April, the S&P 500 hit new highs, climbing over 80% from March 2020 lows.

Where Does Sentiment Stand Today?

This year, investor sentiment has improved compared to 2022, as investors hope that the Fed may wind down interest rate hikes.

Despite real U.S. GDP picking up 4.9% year-over-year in the third quarter, October’s inflation reading remained unchanged compared to the previous month, sitting at 3.2%. The S&P 500 has increased roughly 18% in 2023 to-date, as investor optimism improves.

Yet a separate survey shows that almost 70% of U.S. consumers think a recession is coming next year.

With the looming uncertainty on the direction of interest ratesโ€”given strong economic data potentially lifting inflationโ€”investors and consumers appear to have mixed views on where the market is heading even as stocks look to be resilient so far.

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Markets in a Minute

Visualizing Portfolio Return Expectations, by Country

This graphic shows the return expectation gap between investors and advisors around the world, revealing a range of market outlooks.

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Visualizing Portfolio Return Expectations, by Country

Visualizing Portfolio Return Expectations, by Country

How do investors’ return expectations differ from those of advisors? How does this expectation gap shift across countries?

Despite 2022 being the worst year for stock markets in over a decade, investors around the world appear confident about the long-term performance of their portfolios. These convictions point towards resilience across global economies, driven by strong labor markets and moderating inflation.

While advisors are optimistic, their expectations are more conservative overall.

This graphic shows the return expectation gap by country between investors and financial professionals in 2023, based on data from Natixis.

Expectation Gap by Country

Below, we show the return expectation gap by country, based on a survey of 8,550 investors and 2,700 financial professionals:

Long-Term Annual
Return Expectations
InvestorsFinancial
Professionals
Expectations Gap
๐Ÿ‡บ๐Ÿ‡ธ U.S.15.6%7.0%2.2X
๐Ÿ‡จ๐Ÿ‡ฑ Chile15.1%14.5%1.0X
๐Ÿ‡ฒ๐Ÿ‡ฝ Mexico14.7%14.0%1.1X
๐Ÿ‡ธ๐Ÿ‡ฌ Singapore14.5%14.2%1.0X
๐Ÿ‡ฏ๐Ÿ‡ต Japan13.6%8.7%1.6X
๐Ÿ‡ฆ๐Ÿ‡บ Australia12.5%6.9%1.8X
๐Ÿ‡ญ๐Ÿ‡ฐ Hong Kong SAR12.4%7.6%1.6X
๐Ÿ‡จ๐Ÿ‡ฆ Canada10.6%6.5%1.6X
๐Ÿ‡ช๐Ÿ‡ธ Spain10.6%7.6%1.4X
๐Ÿ‡ฉ๐Ÿ‡ช Germany10.1%7.0%1.4X
๐Ÿ‡ฎ๐Ÿ‡น Italy9.6%6.3%1.5X
๐Ÿ‡จ๐Ÿ‡ญ Switzerland9.6%6.9%1.4X
๐Ÿ‡ซ๐Ÿ‡ท France8.9%6.6%1.3X
๐Ÿ‡ฌ๐Ÿ‡ง UK8.1%6.2%1.3X
๐ŸŒ Global12.8%9.0%1.4X

Investors in the U.S. have the highest long-term annual return expectations, at 15.6%. The U.S. also has the highest expectations gap across countries, with investorsโ€™ expectations more than double that of advisors.

Likely influencing investor convictions are the outsized returns seen in the last decade, led by big tech. This year is no exception, as a handful of tech giants are seeing soaring returns, lifting the overall market.

From a broader perspective, the S&P 500 has returned 11.5% on average annually since 1928.

Following next in line were investors in Chile and Mexico with return expectations of 15.1% and 14.7%, respectively. Unlike many global markets, the MSCI Chile Index posted double-digit returns in 2022.

Global financial hub, Singapore, has the lowest expectations gap across countries.

Investors in the UK and Europe, have the most moderate return expectations overall. Confidence has been weighed down by geopolitical tensions, high interest rates, and dismal economic data.

Return Expectations Across Asset Classes

What are the expected returns for different asset classes over the next decade?

A separate report by Vanguard used a quantitative model to forecast returns through to 2033. For U.S. equities, it projects 4.1-6.1% in annualized returns. Global equities are forecast to have 6.4-8.4% returns, outperforming U.S. stocks over the next decade.

Bonds, meanwhile, are forecast to see 3.6-4.6% annualized returns for the U.S. aggregate market, while U.S. Treasuries are projected to average 3.3-4.3% annually.

While it’s impossible to predict the future, we can see a clear expectation gap not only between countries, but between advisors, clients, and other models. Factors such as inflation, interest rates, and the ability for countries to weather economic headwinds will likely have a significant influence on future portfolio returns.

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Markets in a Minute

Recession Risk: Which Sectors are Least Vulnerable?

We show the sectors with the lowest exposure to recession riskโ€”and the factors that drive their performance.

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Recession Risk: Which Sectors Are Least Vulnerable?

Recession Risk: Which Sectors are Least Vulnerable?

In the context of a potential recession, some sectors may be in better shape than others.

They share several fundamental qualities, including:

  • Less cyclical exposure
  • Lower rate sensitivity
  • Higher cash levels
  • Lower capital expenditures

With this in mind, the above chart looks at the sectors most resilient to recession risk and rising costs, using data from Allianz Trade.

Recession Risk, by Sector

As slower growth and rising rates put pressure on corporate margins and the cost of capital, we can see in the table below that this has impacted some sectors more than others in the last year:

SectorMargin (p.p. change)
๐Ÿ›’ Retail
-0.3
๐Ÿ“ Paper-0.8
๐Ÿก Household Equipment-0.9
๐Ÿšœ Agrifood-0.9
โ›๏ธ Metals-0.9
๐Ÿš— Automotive Manufacturers
-1.1
๐Ÿญ Machinery & Equipment-1.1
๐Ÿงช Chemicals-1.2
๐Ÿฅ Pharmaceuticals-1.8
๐Ÿ–ฅ๏ธ Computers & Telecom-2.0
๐Ÿ‘ท Construction-5.7

*Percentage point changes 2021- 2022.

Generally speaking, the retail sector has been shielded from recession risk and higher prices. In 2023, accelerated consumer spending and a strong labor market has supported retail sales, which have trended higher since 2021. Consumer spending makes up roughly two-thirds of the U.S. economy.

Sectors including chemicals and pharmaceuticals have traditionally been more resistant to market turbulence, but have fared worse than others more recently.

In theory, sectors including construction, metals, and automotives are often rate-sensitive and have high capital expenditures. Yet, what we have seen in the last year is that many of these sectors have been able to withstand margin pressures fairly well in spite of tightening credit conditions as seen in the table above.

What to Watch: Corporate Margins in Perspective

One salient feature of the current market environment is that corporate profit margins have approached historic highs.

Recession Risk: Corporate Margins Near Record Levels

As the above chart shows, after-tax profit margins for non-financial corporations hovered over 14% in 2022, the highest post-WWII. In fact, this trend has been increasing over the past two decades.

According to a recent paper, firms have used their market power to increase prices. As a result, this offset margin pressures, even as sales volume declined.

Overall, we can see that corporate profit margins are higher than pre-pandemic levels. Sectors focused on essential goods to the consumer were able to make price hikes as consumers purchased familiar brands and products.

Adding to stronger margins were demand shocks that stemmed from supply chain disruptions. The auto sector, for example, saw companies raise prices without the fear of diminishing market share. All of these factors have likely built up a buffer to help reduce future recession risk.

Sector Fundamentals Looking Ahead

How are corporate metrics looking in 2023?

In the first quarter of 2023, S&P 500 earnings fell almost 4%. It was the second consecutive quarter of declining earnings for the index. Despite slower growth, the S&P 500 is up roughly 15% from lows seen in October.

Yet according to an April survey from the Bank of America, global fund managers are overwhelmingly bearish, highlighting contradictions in the market.

For health care and utilities sectors, the vast majority of companies in the index are beating revenue estimates in 2023. Over the last 30 years, these defensive sectors have also tended to outperform other sectors during a downturn, along with consumer staples. Investors seek them out due to their strong balance sheets and profitability during market stress.

S&P 500 SectorPercent of Companies With Revenues Above Estimates (Q1 2023)
Health Care90%
Utilities88%
Consumer Discretionary81%
Real Estate
81%
Information Technology78%
Industrials78%
Consumer Staples74%
Energy70%
Financials65%
Communication Services58%
Materials31%

Source: Factset

Cyclical sectors, such as financials and industrials tend to perform worse. We can see this today with turmoil in the banking system, as bank stocks remain sensitive to interest rate hikes. Making matters worse, the spillover from rising rates may still take time to materialize.

Defensive sectors like health care, staples, and utilities could be less vulnerable to recession risk. Lower correlation to economic cycles, lower rate-sensitivity, higher cash buffers, and lower capital expenditures are all key factors that support their resilience.

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