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Visualizing the Search Patterns of Investors

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Visualizing the Search Patterns of Investors Over the Last 2 Years

Visualizing the Search Patterns of Investors

When investors need to quench their thirst for the latest news or knowledge, they turn to the all-knowing power of Google.

Whether it is something as simple as searching for “S&P 500 today” or it’s more of an information-finding mission to discover the “Best Dividend Paying Mutual Fund”, search data provides an interesting lens with which to view the topics investors are focused on.

Investor Search Data

Today’s infographic comes to us from New York Life Investments, and it shows investor searches for various investment-related keyphrases by month.

The data starts in January 2017 and goes until November 2018, giving an almost two-year picture into investor search patterns. It enables us to see macro trends of which searches are becoming more popular, as well as a window into certain time periods in which behavior changed dramatically.

Not only can we see increases or decreases in searches for specific keyphrases year-over-year, but we can also see how patterns changed when the market went into corrections or saw increased levels of volatility.

The Macro Picture

Here is a data-driven look at wider categories of search phrases, showing which terms saw the biggest increases or decreases year-over-year.

Category: Investment StrategyBiggest Changes in Search Volume (2017-2018*)
Balanced investment strategy+200%
Maximum diversification portfolio+120%
Define investment portfolio-57%
Aggressive investment portfolio-71%

*Data for 2018 goes until November only.

In terms of general investing strategy, it seems investors were increasingly looking at how to build a “balanced” strategy, rather than having an “aggressive” allocation. The latter was much more popular in 2017.

Category: GenericBiggest Changes in Search Volume (2017-2018*)
Simple investment+182%
Short term investment definition-21%

*Data for 2018 goes until November only.

Looking at more generic keyphrases, people have been increasingly looking for “simple” investments.

Category: Mutual FundsBiggest Changes in Search Volume (2017-2018*)
Large cap index+400%
S&P 500 index today+340%
U.S. stocks+124%
Growth mutual funds+53%
Absolute return funds-38%
Small cap value fund-56%

*Data for 2018 goes until November only.

Investors looked more for “large cap index”, as well as the current status of the S&P 500. Further, they wanted to know less about “Growth mutual funds”, “Absolute return funds”, and “Small cap value funds”.

Category: ETFsBiggest Changes in Search Volume (2017-2018*)
Money market ETF+140%
Emerging markets value ETF+88%
Short term bond ETF+82%
Smart beta ETF-21%
Currency ETF-23%
Define exchange traded fund-38%

*Data for 2018 goes until November only.

Lastly, on the ETF front, investors wanted to know more about “Money market ETF” as well as “Emerging markets value ETF” and “Short term bond ETF”. On the opposite side, fewer investors needed to know the definition of an exchange traded fund.

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Infographics

How Heart Health Can Keep Your Portfolio Beating

Through thematic investing strategies lies an opportunity to invest in a long-term, powerful trend that impacts nearly one in two people: heart health

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Heart Health

This infographic is available as a poster.

Visualizing the Big Business of Heart Health

Heart health affects almost one out of every two Americans, creating implications on both personal and economic levels. At the same time, this means that there is an opportunity for investors to get behind heart-health innovations and holistic solutions.

In this infographic from New York Life Investments, we explore this growing ecosystem and how it can benefit both the future of health and your portfolio.

Why Invest in Heart Health?

Each day, the heart beats 100,000 times—equal to a staggering 3.5 billion beats in a lifetime.

However, this crucial organ is affected by many ailments. Heart disease tops the list as the number one killer among Americans: 650,000 people in the U.S. die of heart disease annually.

In response, multiple industries from Big Tech to wellness are actively working on heart health solutions. By 2030, the cardiovascular disease tech market is projected to reach $40B, making it a growing market for investors to dive into.

Below, we explore some case studies of companies that are aligned with healthy hearts and preventative solutions.

The Fight to Detect Heart Disease

Irregular heartbeats are a key symptom of stroke and hospitalization. In fact, the most common and costly reason for preventable hospital stays is heart failure:

  • 1.1M hospital stays annually
  • $11.2B total annual costs

To combat this, Apple and Stanford Medicine launched the Heart Health Study to develop an algorithm that detects irregular activity.

How the Apple Heart Study app worked

  • Participants wore Apple Watches that detected irregular heart rhythms, known as atrial fibrillation
  • 2,161 (0.52%) were notified of irregular heart rhythms, prompted to schedule a telehealth consultation, and were sent ECG patches to wear for a week

Of these notified participants…

  • 34% Experienced atrial fibrillation
  • 76% Sought medical attention

Along with the algorithm’s 84% positive predictive value, the Apple Heart Health study promoted higher engagement with health services and telehealth providers. Heart health is big business, and Big Tech is only getting started.

Innovating the Tools for Living

Type 2 diabetes is another major risk factor for heart disease. To help fight against diabetes, Fitbit is at the intersection of heart health and technology with glucose monitoring.

Among the projects it has under development:

  • $6 million investment in Sano, a company developing a coin-sized patch for glucose tracking
  • Partnering with Dexcom to monitor how physical activity influences diabetes in a pilot program

While it’s clear that preventative tools are critical on an individual level, their impact on a community-wide scale is striking. For example, for every $1 invested in bike and walking trails, almost $3 in health costs are prevented.

Reversing the Trend: Why It’s a Good Move

A key part of preventing heart failure is to get moving—both before and after critical issues arise.

Importantly, activewear has become one of the top performing categories in fashion since quarantine took hold. As a leader in activewear, Lululemon is designing smart clothing with innovative and lightweight materials.

Another avenue they have ventured into is home fitness, with its acquisition of Mirror in July, 2020 for $500 million. Health and wellness have boomed in the age of COVID-19, and Lululemon’s shares have climbed significantly:

Price Return (2020)

  • LULU: 49.6%
  • S&P 500: 16.3%
  • DJIA: 7.3%

It’s clear that activewear is deeply interwoven into consumer demand.

The Future of Life-Saving Strategies

The problem with heart disease is that the related costs are only intensifying.

By 2035, the direct medical costs linked to cardiovascular disease are estimated to top $748 billion, while indirect costs are projected to reach $368 billion.

But this also means that there’s a promising area of investment opportunity—with the potential for life-changing impact. As societies are hit with the twin threats of COVID-19 and aging populations, the demand for integrative heart solutions is more urgent than ever.

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What Lies Ahead: 2021 Economic Projections and the Year in Review

Are 2021 economic projections looking up? As we look back on a historic year, this graphic outlines key growth forecasts for the year ahead.

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What Lies Ahead? 2021 Global Economic Projections

View the high resolution version of this infographic. Buy the poster.

With over 1.4 million deaths worldwide, COVID-19 has impacted nearly every corner of society.

Yet, hope seems suddenly near. Crucial vaccine developments are emerging, with many of the 320 vaccines in advanced trials. Still, questions remain around the timing and effectiveness of the potential vaccine. With this in mind, the International Monetary Fund (IMF) projects that this year, global real GDP will fall –4.4%, bouncing back 5.2% in 2021.

As we look back on a historic year, this infographic from New York Life Investments traces the notable events of 2020, along with growth forecasts for the year ahead.

2020: Year in Review

From a deadly virus to U.S. elections, how did we get to where we are now?

Since COVID-19 was declared a pandemic, $12 trillion in global fiscal response helped stabilize the economy. Despite financial markets facing their sharpest drop in 30 years, the S&P 500 rebounded in record speed—recovering losses in under four months.

 S&P 500 Price Returns Global COVID-19 Cases
January-1%27
February-9%11,948
March-21%87,091
April-11%883,804
May-7%3.23M
June-5%6.15M
July0%10.48M
August7%17.63M
September3%25.57M
October0%34.09M
November11.7%*46.17M

Source: European CDC via Our World in Data
*As of November 27, 2020

In April, oil prices dropped into negative territory for the first time ever. The combination of both a demand shock and supply shock led oil futures to fall to -$37.63. Since then, oil prices recovered modestly, hovering close to $45 in November.

In another historic event, wildfires ravaged through the West Coast of the U.S., burning five million acres across Oregon, California, and Washington. Meanwhile, COVID-19 cases continued to climb. Global reported cases exceeded the 25 million mark by September.

Finally, on November 16, Moderna announced that its COVID-19 vaccine was 94.5% effective, just days after the 2020 president-elect, Joe Biden was announced.

Despite the number of record-breaking incidents over the year, the tech-dominated S&P 500 held steady. Here is how key economic figures have materialized against the backdrop of 2020:

1. Government Debt

Government debt rose 20% relative to GDP in advanced economies, while debt has grown at a slower pace in emerging market and low-income countries.

Gross Debt Position (% of GDP)20192020
Advanced economies105%125%
Emerging market and middle-income economies53%62%
Low-income developing countries43%49%

Source: IMF

2. Inflation

Overall, inflation was lower than pre-pandemic levels, sitting at around 1.5%.

While commodities and medical supplies saw their prices rise, weak global demand for overall goods cancelled out these inflationary effects.

3. Sector Performance

Service sectors were hit among the hardest as social distancing measures were enacted to stave off the pandemic.

In the first half of 2020, accommodation, arts, and entertainment sectors fell close to 15% compared to 2019. Meanwhile, banks were cushioned with cash reserves in the event of unexpected risks, breaking roughly even in year-over-year growth.

While the economy has encountered numerous challenges, the IMF expresses cautious optimism for the year ahead.

2021: Global Growth Outlook

Since the IMF’s June projections, economic growth forecasts have somewhat improved. Primarily, optimism is being driven from Q2 GDP growth that exceeded expectations.

Global Growth ForecastsApril JuneOctober
2020-3.0%-4.9%-4.4%
20215.8%5.4%5.2%

Source: IMF

By contrast, pre-pandemic projections for 2020 and 2021 were 3.3% and 3.4%, respectively.

Over 2020, China enacted several strict measures to contain COVID-19 early in the outbreak, a key factor behind its economic momentum. Meanwhile, India is projected to rebound 8.8%—higher than any other country in 2021, according to IMF-reported countries.

While several factors remain uncertain, what will pave the way for a global recovery?

Analysis of a Successful Global Recovery

Growth projections are improving, but economic success will hinge on these three layers.

 3 Layers for Economic Success 
1The path of COVID-19Public health measures & the race for a vaccine

Impact on domestic economic activity
2Global consumer demandTourism activity

Remittance flows
3Financial market sentiment and capital flowsSupply disruptions

Policy effectiveness

To prevent further unwanted outcomes, it will be essential that policy support is not withdrawn too soon.

The Road to Recovery

With these factors in mind, how could global conditions transform in the months ahead?

Best Case ScenarioWorst Case Scenario
Accelerating global demand

Maintaining liquidity for countries in need

International cooperation

Fair and equal vaccine
implementation across countries
Weakened economic activity

Tightening lending conditions for countries in need

Protectionist measures

Country-level vaccine disparities

In the face of these obstacles, the health of the global economy rests on sufficient consumer demand, capital flows and COVID-19 containment. With news of vaccine developments underway, the outlook is appearing a bit brighter.

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