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Markets in a Minute

Visualizing the Length and Growth of Every Modern Bull Market

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This Markets in a Minute chart is available as a poster.

Visualizing the Length and Growth of Every Modern Bull Market

This Markets in a Minute chart is available as a poster.

The Length and Growth of Every Modern Bull Market

Since 2009, U.S. stocks have sustained the longest bull market in modern history, with the S&P 500 rising by 400%.

Dubbed the “Long, Slow Recovery”, its name can be taken quite literally. At 131 months and counting, it’s the longest of its kind by a margin of 18 months. It’s also one of the slowest growing bull markets in history, compounding at a 16% compound annual growth rate (CAGR).

Today’s Markets In A Minute chart comes from New York Life Investments, which illustrates the length and growth of every U.S. bull market since World War II. From this, we can begin to recognize that bull markets vary quite significantly.

Tale of the Tape

Bull markets—which occur when stocks rise 20% above their low point—have happened 12 times in the S&P 500 since World War II. Here’s how they compare to one another.

NameLength
(months)
Total S&P 500 Change (%)Compound Annual Growth Rate (CAGR)
World War II (1942-1946)49158%26%
Post-war Boom (1949-1956)86266%20%
Cold War Ramps Up (1957-1961)5086%16%
JFK Aims to "Get America Moving Again" (1962-1966)4480%17%
The Go-go Years (1966-1968)2648%20%
Nifty Fifty (1970-1973)3274%23%
A Modest Bull (1974-1980)74126%14%
Reaganomics (1982-1987)60229%27%
Black Monday Comeback (1987-1990)3165%21%
Roaring 90s (1990-2000)113417%19%
Housing Boom (2002-2007)60102%15%
Long, Slow Recovery* (2009-Present)131400%16%

*Figures are as of Feb. 13, 2020
Source: CNBC, Yahoo Finance

Different Recipe, Same Result

History has shown us that bull markets can arise from a variety of scenarios. Here’s how some of the most significant ones came to fruition.

World War II (1942-1946)

Following the attack on Pearl Harbor, America mobilized for war. As government spending climbed, several agencies were established to regulate and control the economy.

These measures led to the creation of 17 million jobs, and brought the U.S. unemployment rate to a record low of just 1.2%. While corporate profits after taxes doubled, income grew for virtually all Americans—manufacturing workers, for example, saw their real incomes rise by nearly a quarter from 1940 to 1945.

It is for these reasons, among others, that the World War II bull market boasts a 26% CAGR, one of the largest in modern history.

Reaganomics (1982-1987)

The bull market of 1982 to 1987 was ushered in by Ronald Reagan’s Economic Recovery Tax Act (ERTA), a historic set of policies based on “supply-side economics”, now famously known as Reaganomics.

Supply-side economics are based on the theory that reducing taxes incentivizes individuals and businesses to produce more. Thus, the ultimate goal of ERTA was to encourage American innovation and entrepreneurship. In practice, this meant reducing marginal tax rates—the top marginal tax rate fell from 70% to 50%, while the lowest rate fell from 14% to 11%.

These cuts were a powerful ingredient for the making of another bull market. The S&P 500 grew by 229% over 60 months, resulting in a record-breaking CAGR of 27%.

Roaring 90s (1990-2000)

Yet another appropriately named bull market, the Roaring 90s lasted an impressive 113 months and generated a mammoth 417% total gain in the S&P 500—the largest in history.

While overall economic growth was robust, the focal point of this bull market was the beginning of the Internet Age and emergence of dot-com companies. Despite weak fundamentals and high valuations, investors poured money into internet startups with high hopes of long-run profitability.

Looking Into The Crystal Ball

While it’s inevitable that the “Long, Slow Recovery” will one day come to an end, this record-breaking bull market has so far proven us wrong. For example, in 2016, a multivariate model designed by economists at JP Morgan predicted the chance of recession within three years to be 92%.

Perhaps this prediction was off because the market environment today is so fundamentally different. With the advent of big tech, five companies now comprise 18% of the S&P 500. Collectively, these five companies (Microsoft, Apple, Google, Amazon and Facebook) have seen their market capitalizations grow by nearly $5 trillion since 2013.

Regardless of what happens, one thing is true: markets will continue to surprise us.

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Markets in a Minute

The Top 5 Reasons Clients Fire a Financial Advisor

Firing an advisor is often driven by more than cost and performance factors. Here are the top reasons clients ‘break up’ with their advisors.

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This circle graphic shows the top reasons for firing a financial advisor.

The Top 5 Reasons Clients Fire a Financial Advisor

What drives investors to fire a financial advisor?

From saving for a down payment to planning for retirement, clients turn to advisors to guide them through life’s complex financial decisions. However, many of the key reasons for firing a financial advisor stem from emotional factors, and go beyond purely financial motivations.

We partnered with Morningstar to show the top reasons clients fire an advisor to provide insight on what’s driving investor behavior.

What Drives Firing Decisions?

Here are the top reasons clients terminated their advisor, based on a survey of 184 respondents:

Reason for Firing% of Respondents
Citing This Reason
Type of Motivation
Quality of financial advice
and services
32%Emotion-based reason
Quality of relationship21%Emotion-based reason
Cost of services17%Financial-based reason
Return performance11%Financial-based reason
Comfort handling financial
issues on their own
10%Emotion-based reason

Numbers may not total 100 due to rounding. Respondents could select more than one answer.

Numbers may not total 100 due to rounding. Respondents could select more than one answer.

While firing an advisor is rare, many of the primary drivers behind firing decisions are also emotionally driven.

Often, advisors were fired due to the quality of the relationship. In many cases, this was due to an advisor not dedicating enough time to fully grasp their personal financial goals. Additionally, wealthier, and more financially literate clients are more likely to fire their advisors—highlighting the importance of understanding the client. 

Key Takeaways

Given these driving factors, here are five ways that advisors can build a lasting relationship through recognizing their clients’ emotional needs:

  • Understand your clients’ deeper goals
  • Reach out proactively
  • Act as a financial coach
  • Keep clients updated
  • Conduct goal-setting exercises on a regular basis

By communicating their value and setting expectations early, advisors can help prevent setbacks in their practice by adeptly recognizing the emotional motivators of their clients.

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Markets in a Minute

The Top 5 Reasons Clients Hire a Financial Advisor

Here are the most common drivers for hiring a financial advisor, revealing that investor motivations go beyond just financial factors.

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This circle graphic shows the top reasons for hiring a financial advisor.

The Top 5 Reasons Clients Hire a Financial Advisor

What drives investors to hire a financial advisor?

From saving for a down payment to planning for retirement, clients turn to advisors to guide them through life’s complex financial decisions. However, many of the key reasons for hiring a financial advisor stem from emotional factors, and go beyond purely financial motivations.

We partnered with Morningstar to show the top reasons clients hire a financial advisor to provide insight on what’s driving investor behavior.

What Drives Hiring Decisions?

Here are the most common reasons for hiring an advisor, based on a survey of 312 respondents. 

Reason for Hiring% of Respondents
Citing This Reason
Type of Motivation
Specific goals or needs32%Financial-based reason
Discomfort handling finances32%Emotion-based reason
Behavioral coaching17%Emotion-based reason
Recommended by family
or friends
12%Emotion-based reason
Quality of relationship10%Emotion-based reason

Numbers may not total 100 due to rounding. Respondents could select more than one answer.

While financial factors played an important role in hiring decisions, emotional reasons made up the largest share of total responses. 

This illustrates that clients place a high degree of importance on reaching specific goals or needs, and how an advisor communicates with them. Furthermore, clients seek out advisors for behavioral coaching to help them make informed decisions while staying the course.

Key Takeaways

With this in mind, here are five ways advisors can provide value to their clients and grow their practice:

  • Address clients’ emotional needs early on
  • Demonstrate how you can offer support
  • Use ordinary language
  • Provide education to help clients stay on track
  • Acknowledge that these are issues we all face

By addressing emotional factors, advisors can more effectively help clients’ navigate intricate financial decisions and avoid common behavioral mistakes.

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