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Visualizing the Attributes of the Best Financial Advisors

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This infographic is available as a poster.

best financial advisors infographic

Best Financial Advisors

This infographic is available as a poster.

Visualizing the Attributes of the Best Financial Advisors

What sets the best financial advisors apart?

New research from Founder and President of SHOOK Research R.J. Shook, renowned performance coach Dr. Kevin Elko, and NYL Investments examined the core attributes of those at the top:

  • Intrinsic Motivation: Creating purposeful work.
  • Boldness: Committed to a clear vision.
  • Resiliency: Being prepared for setbacks.
  • Connections: Building lasting relationships.
  • Goal-Setting: Documenting, articulating, and accomplishing goals.

Going one step further, they showed how a random selection of financial advisors compared to the top advisors. Across an ongoing assessment of roughly 400 advisors, this infographic from NYL Investments looks at where they align the most with top advisors, and where they fall short.

The Strongest Alignment

Here are the areas where surveyed advisors aligned the closest to the best financial advisors.

Connections

More than any other attribute, financial advisors were most aligned on the connections attribute. For instance, of the 400 respondents, 78% say that they take note of important events in their clients’ life. Expressing interest in them is an important part of the success of their business.

When it comes to the human interaction side of their job, 76% said that connecting with clients and colleagues is vital for their business.

Do you enjoy the human interaction side of this job?% of financial advisors
I enjoy intentionally connecting with clients and colleagues. It's key to my business.76%
I enjoy talking to a client, yet I find myself putting it off.21%
I find myself hiding behind my emails.2%
My time is better spent otherwise—studying the markets, etc.1%

An even higher number (81%) said that clients can call them anytime if they need help with issues outside of financial wellness, while 86% said that helping colleagues serves as a key opportunity to grow.

Intrinsic Motivation

Like the best financial advisors, the vast majority of advisors believe that luck is where preparation meets opportunity. By contrast, just 8% believe luck will fall in their lap if they work hard enough.

Additionally, most financial advisors stick to their guns. Almost 80% said that while they may find themselves on the same path as others, they won’t hesitate to create a new one that follows their goals and values.

Do you find that you often follow the path as set by others as opposed to creating your own path?% of financial advisors
I sometimes find myself on the same path as others, yet if it's not aligned with my values or goals, I don’t hesitate creating my own path.79%
Once in a while, I will create my own path, yet I find myself jumping back to the path others are on out of comfort.10%
I seem to follow others more than anything, yet I'm not afraid to create my own path and stay the course.10%
Creating my own path is so risky. I’m most comfortable following others.1%

This suggests that many advisors are often motivated from within as opposed to extrinsic, external factors.

Resiliency

Finally, 77% of financial advisors say they enjoy taking on new challenges as it makes them feel more valued and accomplished. Feeling a sense of value extends to their clients, with 78% saying they make a positive impact on their clients’ lives.

Do you feel what you do makes your clients' life better?% of financial advisors
What I do creates a positive difference in the lives of my clients. They often express so.78%
I believe my work makes a difference in my clients' life, yet I don't know to what extent.20%
I'm sure what I do makes some impact, but I can't imagine it's a whole lot.1%
I don't think my work makes a clients' life better.1%

The Biggest Gaps from the Best Financial Advisors

Where do surveyed advisors show the biggest differences from the best financial advisors?

Goal-Setting

Across all attributes, advisors had the most room for growth in the goal-setting attribute. What the researchers found was that just one in three advisors stick to their daily activity goals. At the same time, under 30% reread their goals after writing them down.

Do you write out daily activity goals before the day starts and stick to them?% of financial advisors
I create a couple of to-do's and try to accomplish those.43%
I create daily goals and stick to them for the most part.34%
My days are busy from the moment I open my eyes. I go with the flow.12%
I create daily goals that align with my 90 day goals and stick to them.11%

Here is how advisors connect goals to success, another key area with room for growth:

Do you believe a big part of your success is your focus on goals?% of financial advisors
When I make my goals a priority, I reap the rewards. I just wish I could focus more on them.48%
Focusing on goals eliminates my distractions and increases my success.40%
I don’t take the time to gauge my success. I don't know how goals impact any part of my success.11%
Goals are a waste of time. I, nor others, look at them anyways.1%

Nearly 50% feel they do not focus on their goals enough.

This is important to note, because research has shown that goal-setting has been linked to higher-performance, confidence, and autonomy.

The Power of Goal-Setting

Top advisors are driven by purpose and passion. But often, this can be challenging in the face of burnout. Here are key questions to help guide actions on a daily basis:

  • What did I do today that I liked? In one study, participants completed over 50% more exercise repetitions on activities they enjoyed versus ones that were seen as more effective.
  • What would I have done differently? Research shows that adversity and setbacks were important factors in performance development among Olympic gold medalists.

Creating a feedback loop helps with not only building momentum, but refining your results.

Learning from the Best Financial Advisors

Since the pandemic began, the value of financial advice has increased 52%.

Yet often, what distinguishes the very best advisors is their mindset. Harnessing the above core attributes can help improve the odds of success. To help create greater impact, advisors can take lessons from the best financial advisors and apply them to their own practice.

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Infographics

The Top 6 Infrastructure Investment Opportunities

Based on funding from the Infrastructure Investment and Jobs Act, this graphic explores the top 6 infrastructure investment opportunities.

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Infrastructure Investment

This infographic is available as a poster.

The Top 6 Infrastructure Investment Opportunities

The U.S. government is putting a focus on infrastructure investment. For years, the country’s infrastructure—critical structures and facilities like roads, power supplies, and internet access—has been in poor condition.

Now, the government is pledging billions of dollars in funding. In this graphic from New York Life Investments, we explore how this public commitment translates into six potential infrastructure investment opportunities.

Breaking Down the Infrastructure Investment and Jobs Act

The Infrastructure Investment and Jobs Act was signed into law in November 2021. It includes nearly $550 billion in new investments.

CategoryInvestment Amount
Transportation$283.8B
Broadband$65.0B
Energy & Power$65.0B
Water$63.3B
Climate & Cybersecurity Resiliency$47.2B
Environmental Remediation$21.0B

Based on these commitments, here are the six categories that present potential infrastructure investment opportunities.

1. Transportation

52.0% of new government funding

Because infrastructure has been underfunded for some time, transportation systems are in a state of disrepair.

  • 43% of roads are in poor or mediocre condition
  • 231,000 of the country’s 617,000 bridges are in need of repair or preservation work

New government funding will enable the expansion and repair of transportation infrastructure.

The infrastructure investment opportunity: Funding could increase revenue and provide stable long-term contracts to engineering, materials, and construction companies.

2. Broadband

11.9% of new government funding

Millions of Americans don’t have access to broadband (high speed) internet, and the number of people who don’t use it is even higher due to affordability issues.

  • People without access: 14.5 million
  • People who don’t use broadband: 120.4 million

New government funding will increase access and help reduce prices.

The infrastructure investment opportunity: Funding could boost the customer base and revenue of internet service providers.

3. Energy & Power

11.9% of new government funding

The U.S. has set a goal to have net zero emissions by 2050, yet the country gets most of its energy with fossil fuels.

SourcePercent of U.S. Energy Consumption in 2020
Petroleum34.7%
Natural Gas 34.0%
Renewables12.5%
Coal9.9%
Nuclear8.9%

New government funding will help build electric power transmission lines and facilitate clean energy technology.

The infrastructure investment opportunity: Funding could boost the revenue of utility, manufacturing, and renewable energy companies.

4. Water

11.6% of new government funding

U.S. water infrastructure is aging, with 14-18% of potable water lost through leaks. The annual costs of wasting this treated water is projected to increase from $7.6 billion in 2019 to $16.7 billion in 2039.

New government funding will modernize water infrastructure, invest in water storage and recycling, and remove lead pipes.

The infrastructure investment opportunity: Funding could boost the revenue of engineering firms and companies that build, install, and repair water pipes.

5. Climate & Cybersecurity Resiliency

8.7% of new government funding

Climate disasters and cyber attacks are leading to increased costs & destruction of infrastructure. In 2020, there were 22 U.S. climate disasters that each cost over $1 billion in damage—with a total cost of $100 billion.

Type of DisasterCost in 2020
Tropical Cyclone$57.5B
Severe Storm$35.5B
Wildfire$17.3B
Drought$4.7B

New government funding will invest in protection against cyber attacks, floods, droughts, and other climate disasters.

The infrastructure investment opportunity: Funding could boost the revenue of companies involved in cybersecurity, weatherization, environmental consultation, and construction.

6. Environmental Remediation

3.9% of new government funding

Contaminated sites are causing environmental harm or hindering land reuse, and there are more than 450,000 of them across the country. New government funding will clean up contaminated land, reclaim abandoned land mines, and plug orphaned oil and gas wells.

The infrastructure investment opportunity: Funding could boost the revenue and long-term contracts of environmental remediation companies.

Public Funding, Private Infrastructure Investment Opportunities

A boost in government funding is likely to create increased activity in private infrastructure-related areas:

  • Engineering
  • Construction
  • Materials
  • Internet Service Providers
  • Clean Energy Tech
  • Pipe Installation
  • Cybersecurity
  • Environmental Consultation

By paying attention to where the money is going, investors can consider a variety of categories that provide critical services—and capitalize on upcoming trends.

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Infographics

What Retirement Barriers do Americans Face Today?

Retirement barriers are making it difficult for people to feel good about their future. See how advisors can help in this infographic.

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What Retirement Barriers do Americans Face Today?

Today’s definition of retirement is much different than before.

It’s no longer a postscript to career, but instead a time to enjoy freedom. This could be the freedom to learn new hobbies, the freedom to travel, or the freedom to start an online business. Unfortunately, this freedom is proving to be difficult to achieve for most.

In this infographic from New York Life Investments, we discuss the retirement gap—what it is, why it exists, and how advisors can help reduce it.

What is the Retirement Gap?

New York Life Investments partnered with AARP to survey over 3,000 Americans about their retirement plans. They uncovered that across all ages, there was a gap between i) people’s perceived importance of retirement planning, and ii) their actual preparedness.

Age groupPerceived importance of preparing for retirementActual preparedness
20s77%45%
30s87%41%
40s87%40%
50s92%47%
60s93%58%
70-7484%70%

Based on a survey of 3,025 Americans aged 20-74.

These results suggest that the status quo around retirement planning isn’t working for most people. This is further supported by other survey findings. For example, 65% of respondents said they didn’t feel optimistic about retirement.

What Barriers do Americans Face?

The survey determined that Americans are struggling to overcome five retirement barriers. Let’s hear from survey respondents to learn more about them.

#1: Managing multiple priorities

Juggling between retirement savings and more immediate needs such as childcare can lead to emotional overwhelm.

”It’s difficult to put substantial money in a 401 or IRA while also paying off debt at the same time.”
– Alex B. (20s)

#2: Figuring out how much is enough

Uncertainty about how much savings is needed causes many people to avoid retirement planning altogether. The problem can simply feel too large to tackle.

”Retirement and aging are not things I look forward to, mainly because of the lack of preparation and fear of the unknown.”– Janet F. (50s)

#3: The complexity of resources

Many Americans find retirement resources are too difficult to understand. This issue is related to a lack of financial literacy, which happens to be a growing problem in the United States.

”They don’t break it down into where you can understand it.”– Amy E. (40s)

#4: Lack of representation in the marketplace

People feel that available resources are not speaking to them, or are not relevant to their life circumstances. This type of “alienation” can discourage people from seeking professional advice.

”I don’t see people who are anything like me. I see representations of upper management people…and I know that won’t be my reality.– Penni B. (60s)

#5: Don’t know who to trust

People feel that the financial industry does not have their best interests in mind. They often seek information from sources who seem more like “them.”

”I avoid professionals because I hear so many stories of financial planners who cheated people in their investments. I believe in some of the people I follow on YouTube more.”– Dino M. (50s)

Bridging the Gap

Altogether, these barriers highlight a disconnect between who the market is targeting, and who is most in need of help. Financially advisors have the power to bridge this gap by doing two things.

The first is to view investors as “customers for life”. Large firms often push advisors to work with clients who have a greater level of assets—typically those in their 40s or older. This could create a major challenge for younger generations who hope to one day retire.

For example, survey data shows that people’s expected retirement age increases as they grow older. This suggests that young adults are struggling to develop the right financial plan for their needs.

Age of respondentExpected retirement age
20s55.7
30s60.7
40s64.6
50s64.9
60s67.8

Based on a survey of 3,025 Americans aged 20-74.

By viewing investors as “customers for life”, advisors have the opportunity to steer people onto the right path at an earlier age. This can help them create positive impact in their communities, as well as grow their business through word-of-mouth marketing.

The second thing advisors can do is reach out to underserved communities. Data shows that Black and Hispanic Americans are less likely to have retirement savings, while those that do feel much less confident.

EthnicityHave retirement savingsPerceive retirement savings as being on track
White80%42%
Black63%23%
Hispanic58%22%
Asian85%47%

Source: Statista (2021)

Up to this point we’ve focused on the financial aspect of retirement, but what about health & wellness?

Redefining Retirement: Health, Wealth, and Self

The rising importance of personal health has been a major phenomenon of the COVID-19 pandemic. According to McKinsey, 48% of Americans increased their prioritization of wellness compared to 2-3 years ago.

This shift in thinking must also be reflected by retirement plans. One way to do this is to integrate health & wellness considerations alongside wealth.

For example, poor physical health can significantly drive up the costs of retirement. In fact, the average American aged 65-84 already spends nearly $17,000 per year on healthcare.

Mental health, on the other hand, can be severely affected by money-related stress. Symptoms include a loss of sleep, high blood pressure, and a negative impact on personal relationships.

Perhaps most interesting is that the relationship between health and wealth goes both ways. In other words, wealth can be a driver of better emotional and physical health. The following table shows how individuals with greater income felt better about their wellbeing.

Income levelConsider themselves to be emotionally healthyPhysically healthy
Under $40K50%47%
$40K - $75K63%56%
$75K - $100K68%63%
Over $100K73%68%

Based on a survey of 3,025 Americans aged 20-74.

To develop a more holistic retirement plan for their clients, advisors must transform from financially focused representatives to holistic life coaches.

Barriers are Meant to be Broken

With the concept of retirement, many Americans feel like they are on the outside looking in. They suffer from a lack of representation, a mistrust for the financial industry, and have few resources that are catered to them.

What’s needed is a democratization of retirement planning.

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